ENK Vegas and Project are about to get more intimate.
This August, ENK Vegas will be combined with Project and renamed Project Women’s. The shows will continue to be held at the Mandalay Bay Convention Center as part of the MAGIC Marketplace and will run Aug. 17 to 19, and all of ENK’s initiatives, including Oasis, a special curated area, will remain in place.
In 2012, Advanstar Global, parent of Project and MAGIC, acquired ENK International for $155 million. In addition to the Las Vegas show, ENK operates women’s and children’s shows in New York under the Fashion Coterie, Intermezzo and Accessorie Circuit names. Those shows are tied to their particular markets and are not impacted by this move.
The combined shows will become the largest marketplace in Las Vegas for men’s and women’s advanced contemporary, premium denim, accessories, footwear and designer collections, according to Advanstar.
“We’re always trying to perfect how we service retailers,” said Tommy Fazio, president of Project. “It’s been a little disjointed with all the shows and all the different names. So we’re building a really cohesive contemporary platform for men and women under the Project name.” This will help retailers navigate the shows and provide a “seamless” experience for buyers, he added.
In the past, ENK had more than 500 unique women’s brands exhibiting in a space adjacent to Project at the Mandalay, said Tom Nastos, chief executive officer and president of ENK International. Project had offered men’s-only and dual-gender brands.
Fazio said that the Tents, Project’s grouping for designer brands, will remain intact. Nastos hinted that the Tents may eventually offer elevated women’s brands as well. While Oasis will remain in place for August, “the Tents are so successful, we’ll be looking at what’s best for the market in the future,” he said.
Nastos added that “one of the main objectives of creating Project Women’s was to simplify the navigation for retailers. Together we will offer a juried and efficiently merchandised floor plan, allowing attendees to easily maneuver between classifications, thus enabling retailers and exhibitors to connect effortlessly over categories.”
The marketing and social media initiatives will also be less confusing with one name, the executives said.
Fazio said further unification is in the cards, noting that plans for the MAGIC Men’s component of the show is expected to be revealed shortly.