The company, which recently wrapped a six-month pop-up at The Standard hotel in downtown Los Angeles, will hold court for a three-day store open through Thursday at coworking space NeueHouse in Hollywood.
The 300-square-foot store, a concept they call Informal Shop, is stocked with pieces from Everybody.World’s contributor collection in addition to the company’s wholesale range, which allows for buyers to work with the company on customized merchandise.
“So far it’s going great,” said Alonzo of the custom bulk order business the company’s attracted. “It’s been interesting to see how the merchandise world has really taken to our product line. In that sense, we’re offering something that’s ethically produced and bringing a sustainability aspect to it by just thinking about all the little things that go into making a product. It’s really what’s driving our business right now.”
Everybody.World was launched by Alonzo, the former America Apparel creative director, and former American Apparel director of graphics Crespo, with a bend toward locally produced product, fair wages and design based around the stories of the creatives with whom they collaborate. Collaborators receive 10 percent of the sales, or in some cases proceeds go to different charities.
Up next for the brand are more collaborations in July, including a swimsuit from former Mission Chinese executive chef Angela Dimayuga, who is now the creative director of food and culture at The Standard International; towels based on skin tones with architect and publisher Felix Burrichter, and artist Fulton Leroy Washington, who also goes by Mr. Wash.
While the company participates in collaborations like much of the rest of the fashion industry, Everybody.World’s approach is different. It’s based less on mega — or even micro — influencers and more on an appreciation of those with their own perspective and unique take on style.
“Crosspollination has always been really interesting to us,” Alonzo said of Everybody.World’s collaborations. “To put unexpected things together can be really interesting, and I still think that there’s room for that in the industry. I’m curious to see what Virgil Abloh’s take on Ikea would be. That’s interesting, but I think in this world of influencers where your value comes down to how big your social media following is, that’s kind of empty and it’s really appealing to a mass market consumer.”
Instead, Crespo and Alonzo often find collaborators just through daily, ordinary exchanges.
“It really varies,” Alonzo said of how they stumble upon their collaborators. “Sometimes it’s someone we’ve know about from afar, an aspirational character we think is really unique and they have a unique perspective on the world and style. Other times it’s someone we knew from being out and about.”