By  on September 29, 2017

As emerging denim trends point to post-ath-leisure styles and performance fabrics, industry experts such as Amy Leverton, the owner of Los Angeles-based consultancy firm Denim Dudes, explains the “why” behind current consumer preferences.

Leverton is a consultant for specialist denim and fiber mills, manufacturers, laundries and brands. She began her career at Oki-ni, a British collaborative company, where she worked with denim brands such as Lee and Evisu. Later, Leverton transitioned to trend forecasting and consultancy, which included working for WGSN and Stylesight. When the two companies merged in 2014, Leverton took on a new role as the denim and youth department head. In 2015 she released “Denim Dudes,” a book that highlights “inspirational men in denim” across 15 cities.

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