Liberty Fairs

Tommy Fazio’s exit from the trade show business was short-lived.

The former fashion director for all of UBM Fashion’s men’s trade shows, including Project, has signed on as a consultant for Liberty Fairs, Project’s primary competition.

Fazio will be working with Liberty on acquiring brands and retailers to attend the upcoming shows in New York City and Las Vegas.

Sharifa Murdock, co-owner of Liberty, said Fazio is “a well-known name in the industry and has a lot of experience with retailers. We want to make sure we stay true to who we are, but the industry is shifting and we want to make the retailers happy, and the retailers love him.”

She said if the association works as well as she expects, Fazio will continue to consult for Liberty beyond this season.

“It’s really exciting to me,” Fazio said, “and it’s right in my wheelhouse.”

Fazio exited UBM at the end of October after spending six-plus years with the company, which was purchased for more than $5 billion in January.

As reported, Liberty Fairs and Agenda are leaving their longtime home at the Sands Convention Center and relocating to the World Market Center in downtown Las Vegas in February. Although the move came as a result of aligning dates with Project, which is shifting its upcoming show by more than week, Liberty’s owners are touting it as an opportunity to shake up the traditional trade show business. “We have to change something. The whole landscape of trade shows has changed dramatically and it’s all about an experience,” Murdock has said. “So you either do something different or get out.”

Fazio had worked for UBM and its predecessor companies for four years and held roles including vice president of retail fashion before leaving in the middle of 2016. He rejoined the company shortly after as fashion director of the UBM Fashion Group. In 2017, he was charged with directing trends, merchandising and brand support for the men’s market for all the shows.

Before entering the trade show business, Fazio had served as fashion director of Nordstrom from September 2011 through October 2012. Prior to that, he was fashion director of Bergdorf Goodman for more than six years.

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