Frank and Oak, the Montreal-based women’s and men’s fashion and lifestyle brand, has received B Corporation Certification, reaffirming its commitment to environmental and social sustainability.
Certified B Corps meet the highest standards of verified social and environmental performance, transparency and accountability and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.
Frank and Oak joins a network of like-minded companies, which seek to reduce the negative environmental and social impact of the fashion industry.
Kasha Huk, Canada country manager at B Lab, said, “With over 3,000 B Corps in 64 countries and 150 industries, these inspiring companies are building a new economy that works for everyone and for the long term, upending shareholder primacy and reestablishing stakeholder capitalism. The world needs more brands like Frank and Oak that create real, long-term value for their customers, communities, workers, suppliers and the environment, alongside their shareholders.”
“We’re proud to join the B Corp community and to be part of this generational movement: A movement that aims to redefine the role of business in society as an agent for good and progress,” said Ethan Song, chief executive officer and cofounder of Frank and Oak.
In a first step as a B Corp, Frank and Oak has offset carbon emissions produced in 2019 as a result of mail delivery of its e-commerce and Style Plan orders in Canada. To accomplish carbon neutrality on e-commerce and subscription box orders in Canada, the company partnered with Earth Day Canada to measure their impact. This year, Frank and Oak received 29.4 compensatory credits, offsetting the 29.4 tonnes of CO2 produced by e-commerce and Style Plan shipments from Jan. 1 to July 31. Trees have been planted at Parc Le Boutiller in Laval, Quebec, to help reduce carbon dioxide from the earth’s atmosphere and help to combat the effects of greenhouse gases.
Since 2017, Frank and Oak has been making significant progress in their efforts toward sustainability. At that time, they introduced the first collection of clothing styles made from minimal impact processes and materials. With an emphasis on recycled materials to reduce waste, Frank and Oak had a goal of having a minimum of 50 percent of their products made with sustainable materials and methods in 2019. This effort extends to Frank and Oak stores, which are built conscientiously in partnership with Canadian artisans, creating minimal waste, and to its recycled and recyclable shipping boxes and shopping bags.
In addition to its environmental efforts, Frank and Oak also invests in their communities with initiatives such as Let’s Give a Shi(r)t Textile recycling program in support of Canadian nonprofits. Launched last December, the initiative aims to redirect garments to people in need and to help eliminate growing landfills.
Frank and Oak, which was founded in 2012, offers women’s and men’s clothing and accessories collections. In addition to its Web site, the brand has 22 boutiques across Canada and a monthly clothing box subscription.
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