Sequential Brands Group Inc. said Thursday it has signed a partnership for Gaiam, the yoga, fitness and wellness brand, to expand into the natural personal-care and wellness space.
A line of Gaiam branded specialty bath and personal-care products, licensed to New York-based Wild Willow, will launch next year online and at retailers nationwide.
The aromatherapy-driven line will consist of pure essential oils and feature scents that refresh and clean. Retail prices will range from $7.99 to $12.99.
“The development of a Gaiam personal-care collection is the brand’s first foray into the natural personal-care and wellness market, a rapidly growing industry,” said Eddie Esses, president of Sequential’s active division. “This market presents a huge opportunity for the Gaiam brand. It’s estimated that yogis spend more than $16 billion annually on yoga and yoga products, yet there are only a limited number of items in the bath and body space that market to them. Gaiam’s established relationship with yogis coupled with its reach make this a very compelling market.”
Gaiam is sold in approximately 38,000 retail doors, 19,000 stores-within-stores, 5,000 category management locations, e-commerce and a mobile platform that features Yoga Studio, a yoga app for Apple, mobile and table devices.
Gaiam’s broad product range runs the gamut from women’s and men’s yoga apparel, Jessica Biel capsule collection, jewelry and accessories to yoga mats, towels, balance balls, massagers and meditation accessories.