Consumer demand for sustainable fashion is steadily rising and brands must work swiftly to gratify a growing customer base. And while companies are making great strides in the adoption of sustainable practices throughout their supply chains, the mission to untangle the web of countless strategies and technologies for greening fashion is a challenge for brands wanting change.
For an industry with an estimated worth of $2.5 trillion, accountability is key. But as it stands today, 85 percent of textiles are sent to landfills each year and the fashion industry is the second-largest polluter in the world after gasoline.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion