By  on June 5, 2018

When it comes to shopping for apparel, Gen Z’s off-line spend of $155 per purchase is nearly the same as the online spend of $164. That’s compared with an online consumer electronics spend of $182 versus $125 for off-line, and an online toys/games/sporting goods spend of $124 versus $94 off-line.

According to a study from Criteo, Generation Z spends more time on their mobile devices than any other generation. Thirty-two percent of all transactions take place on a mobile device, and — not counting work and e-mail — they average 11 hours of online access each week via mobile and a little more than nine hours of online access each week via a desktop device. Further, they stream more content from TV shows and online videos to music and podcasts than their older generations. Fifty-two percent access Snapchat multiple times a day, compared with 52 percent for Instagram, 55 percent for Facebook and just 23 percent for Twitter.

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