Direct-to-consumer fashion brand Grana is set to introduce its newest baby Feb. 8 on the company’s web site — a lingerie line featuring four key styles.
The four styles include a balcony bra, triangle bar, thong and brief. The silhouettes are available in black, red and light beige, and at price points that range from $25 to $59.
Grana, founded by Luke Grana and Pieter Paul Wittgen in October 2014, is known for its fabric sourcing around the world. For the lingerie line, the brand is featuring French Leavers lace, which is machine-made lace named after the knitting machine on which the patterned laces are made.
Grana has raised $16 million in funding to date and has expanded rapidly. Focusing first on Mongolian cashmere, the company has since branched out to Peruvian pima cotton, Chinese silks, Irish linen and Japanese denim.
It is looking to roll out its physical presence in the U.S., with a pop-up space in New York scheduled for April. It also plans to have a presence on Alibaba Group’s Tmall shopping platform, as well as a physical pop-up showroom in Shanghai. Both are slated for the second quarter.
As for product categories, the company earlier this month introduced an activewear line called Grana Move. The line has eight styles for women and five for men, with price points between $25 and $45.
Last year it added swimwear, selling three styles of bikini tops, two styles of bikini bottoms and a one-piece model for women. It also offers four styles of boardshorts for men.
The Hong Kong-based startup ships to 12 countries, including the U.S., Singapore, Australia and much of Europe, within one to two days. Investors include 500 Startups, Alibaba’s Hong Kong Entrepreneurs Fund, Golden Gate Ventures, MindWorks Ventures and Bluebell Group.