MILAN — Fashion accessories and jewelry are often entry-level priced items for brands and yet the category generated revenues of some 973.5 billion euros globally in 2018, according to Ulisse Information System.
The Homi Lifestyle Fair introduced a new format in September, with the first revamped edition of its platform dedicated to fashion accessories and jewelry under the new “Homi Fashion&Jewels” moniker, held at the Milano-Rho fairgrounds.
Organized by the Fiera Milano institution, the trade show, which ran Sept. 13 to 16, continued to showcase artisanal, small and medium-sized enterprises operating in the contemporary and affordable segments, while rethinking the platform as an independent showcase from the Homi Outdoor Home&Dehors fair dedicated to furnishing and home decor. The two fairs were previously a single entity.
“As a fair institution, our aim is to grow the events along with the market, aligning them with people’s shifting purchasing habits and with their needs. We asked ourselves if maybe the world of personal goods needed more attention from us,” said Simona Greco, event director at Fiera Milano.
According to data provided by the Ulisse Information System, the fashion accessories and jewelry category registered a 5.9 percent year-over-year increase in the 2009 to 2018 period. The same report highlights that over the next four years the category will grow by additional 220 billion euros, and countries such as the U.S., Hong Kong and Germany will increase their imports by 23.1 billion euros, 12.3 billion euros and 11.8 billion euros, respectively.
Fiera Milano didn’t disclose figures on the number of visitors, but was pleased with the attendance of European buyers. The trade show organizer said the next goal is to expand the Homi Fashion&Jewels international appeal, noting countries such as the U.K. and Germany are of particular interest.
“Across the 2017 to 2018 period we discussed with our exhibitors and we thought it made sense to establish a spin-off fair dedicated to the fashion and jewelry sector, in synergy not only with the homeware trade show, but also with Mipel and Micam,” Greco noted.
The four-day event showcased 604 brands, one-third hailing from foreign countries including France, Greece and Spain.
“We’re not really interested in growing the number of companies, rather to make a tight selection. We’re welcoming everybody but at the same time our exhibitors have to be in line with our offering,” Greco explained.
“Our goal is to highlight trends and the excellence of the country’s craftsmanship, which is more and more connected with the distinctiveness of the products and the ability of Made in Italy to stand out.”
Although the fair did not increase the number of exhibitors nor its location, a range of new initiatives was aimed at enhancing its appeal. “We’re focused on targeting those concept stores, the identity of which is rooted in cross-pollination, of different categories and merchandising,” Greco explained.
Part of the revamped format, the “Sperimenta” special area displayed 60 start-up and niche labels, including, for example, the Skatò Design handbag brand from Palermo, which presented a line of playful seamless bags held together with a joint technique.
A lineup of talks, workshops and runway shows were held.
The next edition of the Homi Fashion&Jewels trade show will take place Feb. 15 to 18.