By  on April 2, 2018

DUBAI — As the president and chief executive officer of Dubai-based Etoile Group, Ingie Chalhoub knows a lot about opening stores. She has brought more than 200 luxury brands to the region since she opened the first Chanel boutique in Kuwait in 1983. When it came to opening a flagship for her own creative brand, Ingie Paris, here she took her time.

“I was waiting for a prime location,” she said during an exclusive preview of the boutique. “It’s very important to get the right place and the right message.”

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