By  on December 5, 2019

LONDON — Exhibitors at Denim Première Vision embraced sustainability and eco-responsibility with gusto, touting their efforts to save water and put fewer chemicals into lakes and rivers. The two-day showcase returned to London for its December edition at Printworks, with 97 exhibitors taking part.

“Sustainability in recent times was a marketing tool, but now it’s something required by the consumers and one of the criteria that we take into consideration when we select our exhibitors,” said Guglielmo Olearo, director of Première Vision.

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