By  on February 7, 2019

Shortly after launching in 1978, Jordache jeans quickly took the helm of designer denim glory, and on Tuesday, the brand saddled up for its first public presentation since the Eighties at the Mercer hotel.

Giddy up or hit the slopes? The collection paid tribute to brand nostalgia in Western elements and Eighties winter sport athleticism — all wrapped in an Instagram aesthetic for a younger crowd. Last fall, the brand rolled out a premium denim line as part of its 40th anniversary celebration.

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