By  on February 11, 2019

NEW YORK — Josie Natori’s weekend of work wasn’t due to model castings or last-minute run-throughs. Skipping the helter-skelter of a runway show, the designer will launch the first ready-to-wear collection under the Natori label with showroom appointments.

That might not be the most scintillating set-up for a major launch, but Natori said her 42 years of experience have taught her to focus on the business. “I succumbed to having shows because I was told I should do it, if I wanted to have a presence. Don’t get me wrong — I don’t regret it. But at the end of the day, that’s a lot of distraction and work. To me, this is a business and it belongs in the showroom,” she said. “You can show it with social media. I don’t need to suffer and be so focused on the runway and the show.

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