By  on December 21, 2018

Authentic Brands Group, owner of a global portfolio of lifestyle and entertainment brands, has expanded Juicy Couture in partnership with Shinsegae International, the leading Korea-based lifestyle company specializing in retail development and brand building.

Shinsegae International will broaden Juicy Couture’s footprint throughout South Korea with the opening of 10 shop-in-shop locations in major department stores throughout the region by 2020. It is expected that there will be 50 additional shop-in-shops by the end of 2024. The first location opens in August.

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