PARIS — The Karl Lagerfeld label is expanding its wholesale activity in Germany, Austria and Switzerland via two new agent agreements, the company said Thursday.
“Following the opening of several Karl Lagerfeld monobrand stores in these countries, the brand will continue to build upon its strong momentum through trade partnerships with the Collectionen Christian Teufl agency for Germany and Austria, and then the Marco Bruhin agency for Switzerland,” the brand said.
Lagerfeld is set to open a showroom this month on the Maximilianstrasse in Munich, Germany. Collectionen Christian Teufl has showrooms in that city and in Salzburg, Austria.
Lagerfeld will also debut a dedicated showroom in Zurich, where Marco Buhin is based and has a 13,330-square-foot showroom featuring more than 15 brands.