By  on June 27, 2018

Karla Gallardo, chief executive officer and cofounder of Cuyana, a direct-to-the-consumer accessories and fashion brand, believes a combination of brick-and-mortar and an online business is a winning formula.

The seven-year-old brand, which has stores in New York, Los Angeles and San Francisco, offers quality essentials for women, such as leather totes and makeup cases. The company’s philosophy is fewer/better. “We really encourage our customers to pause and think before they buy,” she said, a strategy that encourages brand loyalty.

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