Kenneth Cole Productions has signed Revman International to develop a collection for the home. The Kenneth Cole brand will launch at the September New York Home Fashions Market week with bedding, bath and beach collections that will be available at retail in spring 2020.
Categories will be distributed through all major levels of retail distribution in the U.S. as well as retailers in Mexico, Australia and New Zealand. There will be two distinct labels under the Kenneth Cole brand: Kenneth Cole New York and Reaction Kenneth Cole. Both reflect the brand’s signature modern, urban aesthetic. Revman also has rights to the label Unlisted, A Kenneth Cole Production. The agreement is through 2023.
Some highlights of the Kenneth Cole New York collection will be washed sateen and twill layered with cotton velvet, and suede and chunky knits in a palette of soft neutrals. Reaction Kenneth Cole will be more trend- and print-driven, with a sportier attitude and a more colorful palette. City graphics such as window grids and crosswalk stripes, as well as innovative fabrics, will be featured. The lines will also include decorative pillows, throws and beach towels featuring some of Cole’s “Kennethisms,” that the brand has become known for.
Retail prices will range from $44.99 to $179.99 for both collections.
“Kenneth Cole is a well-known, high-profile brand inspired by an urban sensibility that adds a unique and distinctive lifestyle point of view to our collections,” said Rich Roman, president and chief executive officer of Revman International.”
Marc Schneider, chief executive officer of Kenneth Cole Productions, added, “”This partnership supports our strategic initiatives and we are confident that Revman will contribute to our growth in this important category.”