By  on April 12, 2018

Knixteen, a teen brand from Knix, a direct-to-consumer intimates label, will launch BraBoss, an initiative to create the first bras designed for teens and by teens via a survey.

The Toronto-based company has enlisted the help of five style curators: Jazz Jennings, a 17-year-old transgender YouTube personality, spokesmodel, TV personality and LGBT rights activist; Bailee Madison, an 18-year-old actress known for her roles in “The Good Witch” and “Wizards of Waverly Place,” as well as being a spokeswoman for Alex’s Lemonade Stand Foundation; Jessica Universe, a 17-year-old who created her own publishing label and self-published a book of poems; Mo’ne Davis, 16, the first Little Leaguer to be on the cover of Sports Illustrated, and Fiona Frills, the 14-year-old founder of her own makeup company for teens and an advocate for antibullying.

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