LIU Post has created its first Fashion Merchandising Bachelor of Science program aimed at positioning students to be prepared for a job market that places a premium on multiple talents by emphasizing hands-on learning and the benefit of knowledge provided by industry experts.
“LIU Post’s location provides unparalleled access to the fashion capital of the world, New York City, making Fashion Merchandising a natural addition to LIU’s 500 academic programs,” said LIU president Kimberly R. Cline. “Students will benefit from the expertise of seasoned fashion professionals augmented through engaged learning, putting their education into practice.”
The fashion industry employs more than 4.2 million people in the U.S., the school noted, providing a vibrant job market for young college graduates in an industry with domestic revenues of $250 billion.
LIU Post’s Fashion Merchandising program will teach students how to identify the needs of consumers; communicate effectively with consumers through online and in-store advertising and promotions; track trends, and apply the necessary buying and selling skills for sustainable business practices. A minor in Fashion Merchandising is also available for students in other majors who would like to expand their career options into this competitive industry.
“LIU Post Fashion Merchandising students are entering an innovative and lucrative industry,” said Deirdre Costa Major, president of Americana Manhasset, a high-end shopping destination center located less than five miles from the LIU Post campus. “Through our existing partnership, LIU Post students will expand their knowledge of the fashion industry through exposure to more than 60 luxury and contemporary retail brands.”
Fashion merchandising students at LIU may also engage in experiential learning at the on-campus fashion boutique, The Student Body, one of the six student-run businesses at LIU Post. The Student Body offers students from the Fashion Merchandising program and across the university an outlet to apply classroom skills by purchasing, merchandising, promoting and selling inventory.
Fashion merchandising at LIU Post is led by Cherie Serota, cofounder of maternity firm Belly Basics, whose industry experience includes work in the buying, fashion and marketing offices of Saks Fifth Avenue and Henri Bendel. Students in the program will also have access to LIU Post’s School of Business, building a solid foundation in business principles to support the Fashion Merchandising program’s industry-specific education.
Founded in 1926, Long Island University is one of the nation’s largest private universities, offering 500 accredited programs to more than 20,000 students.