By  on October 17, 2017

As Alibaba Group explores “New Retail” and how to leverage its digital marketplace into the physical world, Lululemon Athletica Inc. could play a role in that vision.

According to Laurent Potdevin, chief executive officer of Lululemon, whose products are sold on Alibaba’s Tmall, the Chinese marketplace platform is in the “early stages” of exploring what the retail makeup could look like in a physical setting. He confirmed that he’s had preliminary discussions with Alibaba executives, including founder and executive chairman Jack Ma. They took place in Canada during the last week in September while Ma was the keynote speaker at Gateway Canada, a program aimed at helping brands and small businesses either sell directly to China’s consumers or through distributors.

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