Calendar at a Glance

MAGIC MARKETPLACE
Feb. 14 to 16
Show Hours: Sunday, Feb. 13, Noon-6 p.m.: (only Sourcing at MAGIC), Monday, Feb. 14, 9 a.m.-7 p.m., Tuesday, Feb. 15, and Wednesday, Feb. 16 9 a.m.-6 p.m.

Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV 89119
(Featuring MAGIC, including MAGIC Menswear, S.L.A.T.E., Premium and Street)

Las Vegas Convention Center (LVCC)
3150 Paradise Road
Las Vegas, NV 89109
(Featuring WWDMAGIC, including Ecollection and Kids, Sourcing at MAGIC and FN PLATFORM)

MAGIC Marketplace comprises:

MAGIC: Men’s Apparel, Footwear and Accessories
WWDMAGIC: Women’s and Children’s Apparel, Footwear and Accessories
Sourcing at MAGIC: International Apparel and Footwear Contract Manufacturers, Fabric and Trim Manufacturers and Service and Technology Providers
FN Platform: Men’s, Women’s and Children’s Footwear
PoolTradeShow: Mandalay Bay
ISAM: Women’s, Men’s and Kids Swimwear

MEDIA CENTER
Open during show hours
At LVCC: Room N255
At Mandalay Bay: Conference Room Surf F

MEALS
$5 breakfast and lunch specials available throughout exhibit halls.

SHUTTLES INTRAVENUE
Nonstop complimentary limo and motor coach transfers available between LVCC and Mandalay Bay
Monday, Feb. 14: 8 a.m.-8 p.m.; Tuesday, Feb. 15, and Wednesday, Feb. 16: 8 a.m.-7 p.m.

HOTEL SHUTTLES
Monday, Feb. 14: 7:30 a.m.-7:30 p.m.*; Tuesday, Feb. 15, and Wednesday, Feb. 16: 7:30 a.m.–6:30 p.m.*; Hotel shuttle service runs every 15 minutes during peak traffic hours.
(*No service between 11:30 a.m. and 3:30 p.m.)
All shuttles depart the Las Vegas Convention Center from the Grand Plaza and the Mandalay Bay Convention Center Shark Reef entrance. See magiconline.com for exact routes.

COMPLIMENTARY AIRPORT SHUTTLE SERVICE
Wednesday, Feb. 16, only.
Airport shuttle service from the Mandalay Bay and LVCC to McCarran International Airport. Shuttles are located in front of the LVCC and at the Mandalay Bay Shark Reef entrance, and run every hour on the hour between 9 a.m. and 7 p.m.
For shuttle information or special transportation needs, call 866-439-8563.

 

EVENTS WWDMAGIC

Monday, Feb. 14
4-7 p.m.:
“Twilight.” Celebrate the new season (and Valentine’s Day) with extended show hours to 7 p.m. and hand-selected fine wine and chocolates, compliments of WWDMAGIC, delivered to each exhibitor’s booth. WWDMAGIC, Central Hall, LVCC.

Tuesday, Feb. 15
8:30-9:30 a.m.:
Better to Bridge VIP Buyer Breakfast
An exclusive breakfast and preview of the best in better to bridge apparel and accessories. White Lounge at WWDMAGIC, Central Hall, LVCC.
8:30-9:30 a.m.: Premium VIP Buyer Breakfast
Guests can grab a bite in the new Premium Lounge and get an exclusive preview of an inspired and eclectic collection of contemporary and progressive brands.
Premium Lounge at WWDMAGIC, Central Hall, LVCC.

DAILY
THE CONCOURSE AT WWDMAGIC, Central Hall, LVCC

A new interactive destination at WWDMAGIC providing a real-time look at the trends and styles shaping teens, tweens and young women. Featured brands include Levi’s, Jessica Simpson, French Connection and Free People. Featured areas include the Teen Vogue Blogger Lounge, an iPad art wall, live DJ, a L’Oréal Paris Beauty Bar offering complimentary makeovers and the Fresh Mini Spa, offering complimentary five-minute brown sugar hand massages, refreshing rose treatments or mini facials.

EVENTS AT THE CONCOURSE AT WWDMAGIC

Feb. 14
12:30-1:30 p.m. Discussion Panel: So You’re A Blogger? Now What? How Bloggers Are Building Careers. Featuring Jane Aldridge, Erin Weinger, Erica Domesek and Hilla Ohayon.
Midday: A Sea of Shoes: Footwear Tour with Jane Aldridge, roaming on show floor.
3:30-4 p.m.: Blogger Style-Off by Free People, French Connection, Levi’s and Jessica Simpson. Featuring Melanie and Rebecca Lee, Rebecca Lay and Renee Ogaki, and Colby Jordan and Bebe Zeva.
4-5 p.m.: Swimwear Spring and Fall 2011 Trend Report with Jennifer Margolin.

Feb. 15
10-11 a.m.:
Blogger Discussion Panel: Inspiration and Aspiration — How Bloggers Impact Fashion Forecasting and Trends.
11:30 a.m.-12:30 p.m.: Buyer Chat with Moxsie.com.
1-2 p.m.: P.S. I Made This: DIY Live Crafts with Erica Domesek.
2-3:30 p.m.: Blogger Style-Off featuring Jennifer Margolin, Crosby Noricks, Candice Kahn and Nicole Giordano.
2:30-3:30 p.m.: Buyer Chat with Moxsie.com.
4-5:30 p.m.: Las Vegas Teen Consumer Panel: Millennial girls discuss what drives them to purchase the brands they do.

Feb. 16
9:30-11 a.m.:
Discussion Panel: Social + Mobile Commerce In 2011.
12:30 p.m.: Open Forum Discussion: Q&A session led by bloggers, discussing their finds on the WWDMAGIC floor.

 

SEMINAR SERIES

Sunday, Feb. 13
3:30 p.m.: Sourcing Keynote Panel: “Making Money in a Brave New World.” Margin pressure is greater than ever. Material, transportation, labor, energy and other costs continue to rise, though retail prices remain the same. Federal, state and country-specific regulations are adding complexity and cost to doing business. Hear from a panel of experts on how to survive, prosper and profit even in the face of the current business environment.
Speakers: Richard Darling, president, Li & Fung USA; Rick Helfenbein, president, Luen Thai USA; Rick Paterno, group president Global Footwear Wholesale, The Jones Group; Thomas Travis, managing partner, Sandler, Travis & Rosenberg. Moderator: Rick Horwitch, vice president of solutions business development, Bureau Veritas. Hosted in collaboration with AAFA and Bureau Veritas.
LVCC, South Hall Concourse, 2nd Floor, S230

Monday, Feb. 14
8 a.m.: “Welcome New Stores…Show Floor ABC’s.” All the insider information you need for a successful buying experience, including show floor layout, how to plan your day to maximize your time, buying tips and MAGIC events.
Speaker: Mercedes Gonzales, director, Global Purchasing Companies.
LVCC, North Meeting Room Complex, Buyers’ Suite, 1st floor, N109

9:30 a.m.: “Retail 101: How to Open and Run a Successful Store.” Learn how to avoid the problems that so often put retailers out of business before they even get started. This crash-course covers everything you didn’t know you needed to know about running a successful store. This presentation is a mini version of a six-hour workshop given at Global Purchasing Companies.
Speaker: Mercedes Gonzales, director, Global Purchasing Companies.
LVCC, South Hall Concourse, 2nd floor, S231

10 a.m.: “Next Generation E-commerce: Using Social Media to Generate Revenue and Build Your Brand.” This session teaches brand executives and retailers about the evolution of the Web, and how they can respond to build their brand and generate more revenue through e-commerce and social media. Learn how to take advantage of social media to generate sales, how to leverage social promotions like private or VIP sales, flash sales, and get fans to share with their social networks. Explore key trends to understand the next generation of e-commerce.
Speaker: Alan Wizemann, chief product officer, Shopigniter.
Mandalay Bay Convention Center, Level 3, Palm A

10:15 a.m.: “Sourcing’s New Decade.” Sourcing today is more challenging than ever. This is an in-depth look at global changes in successful sourcing and insights about how to deal with the concern about cotton prices and availability.
Speakers: Peter McGrath, president, McGrath International; Mark Messura, senior vice president of global supply chain marketing, Cotton Inc.
Moderator: Julia K. Hughes, president, USA ITA.
LVCC, South Hall Concourse, 2nd floor, S230

11 a.m.: “What You Need to Know to Be Successful in Retail and Wholesale in the Footwear Business.” Join footwear specialist Len Pesko as he presents a review of key topics critical to starting or maintaining a successful footwear business, whether you are adding footwear to an apparel store’s product mix or expanding an existing footwear business. The session covers key concepts from planning, product, sourcing private label and merchandising.
Speaker: Len Pesko, principal-partner, Modern Pulse Consulting Group.
LVCC, South Hall Concourse, 2nd floor, S231

11 a.m.: “Viewpoint: Men’s Fall 2011 European Designer Collections.” A front row seat to the men’s European designer shows in Milan and Paris, covering the most important details in color, textiles and silhouettes from the world’s leading designers.
Speaker: David Wolfe, creative director, Doneger Creative Services.
Mandalay Bay Convention Center, Level 3, South Seas F

11:30 a.m.: “Cracking the Code on Teen Media Consumption: The Why’s Behind What They’re Watching and Listening to Now.” In this presentation, rise above ratings and critical reviews to discover what teens tell us they love on TV, in fashion, in the movies and in music. Beyond the stats, you’ll get perspective gained from real teens sharing their ideas, in their own voices, about the influence culture has on them. Through the lens of developmental and cultural theory, analyze what the titles at the top are doing right and what makes teens tune in.
Speakers: Amy Henry, vice president, Youth Insights; Mary McIlrath, vice president, Qualitative Research. Presented by C&R Research.
Mandalay Bay Convention Center, Level 3, Palm A

11:45 a.m.: “People and Planet: Sustainability Out of the Box.” This seminar will address what is being done by various aspects of the fashion industry to move toward a solution to saving the planet while helping the world’s apparel workers. The speakers will recount their actual experiences, from the smallest retailer or designer to the major players.
Special guest speaker: Maria Bello, actress and activist.
Speakers: Marci Zaroff, founder, Under the Canopy and FASE and globally recognized environmental activist; Richard Sanford, chairman-founder, Operation Warm (coats for impoverished kids); Deborah Palmer Kaiser, executive vice president of global supply chain, Williams-Sonoma; Joseph Blumberg, commercial director, Grupo M, a success story in Haiti.
Moderator: Walter Wilhelm, chief executive, Walter Wilhelm Associates.
LVCC, South Hall Concourse, 2nd floor, S230

1 p.m.: “E-commerce Keynote: Kevin Ryan, founder and ceo, Gilt Groupe.”
Fashion retailing has been transformed by the growing power of e-commerce retail and the incredible growth of social media. Ryan will share the experiences of a designer e-commerce fashion site, his thoughts on the impact of social media and his views on the future of the internet’s role in fashion.
Speaker: Kevin Ryan, founder and ceo, Gilt Groupe.
Moderator: Barbara Ende, president, The Sycamore Marketing Group.
LVCC, South Hall Concourse, 2nd floor, S231

2:30 p.m.: “Design Piracy: Counterfeiting and the Impact on Fashion: That’s the Problem, but What’s the Solution?” As the U.S. Senate considers the passage of a bill that would affect fashion designs and protection regarding apparel, ornamentation, etc., for a term of three years, this seminar will address the pros and cons of the bill in a discussion among industry leaders. This subject will affect every aspect of fashion in the U.S. today.
Speakers: Steve Lamar, executive vice president, American Apparel & Footwear Association; Deborah Greaves, secretary and general counsel, True Religion Apparel Inc., Guru Denim Inc.
Moderator: Tom Travis, managing partner, Sandler, Travis & Rosenberg.
LVCC, South Hall Concourse, 2nd floor, S230

2:30 p.m.: “Complex Media Network’s Style Editors Roundtable.” Join this leading group of editors for a discussion on social media and blogging, and the impact on the fashion industry.
Moderator: Rich Antoniello, ceo and publisher, Complex Media Network.
Mandalay Bay Convention Center, Level 3, Palm A

3 p.m.: “Spring 2012 Trend Forecast and Color Direction for Women and Men.” With her unique approach and visual presentation, trend expert Lilly Berelovich will review the major trend directions for spring 2012, including key themes, materials, shapes, patterns and more. Key seasonal colors and harmonies, as well as the emergence of color from fall 2011-spring 2012, will be discussed. Trends reviewed in this seminar are featured at SOURCING’s Spring-Summer 2012 Trend Gallery, created by Fashion Snoops.
Speaker: Lilly Berelovich, founder and chief creative officer, Fashion Snoops.
LVCC, South Hall Concourse, 2nd floor, S231

3 p.m.: “What’s Next for Fall 2011 and Forward — Women’s Trend Forecast.” Doneger’s creative director, David Wolfe, takes a lively look at the forces driving fashion forward: lifestyle shifts, consumer profiles, marketing directions, and trends in color, fabric and design.
Speaker: David Wolfe, creative director, Doneger Creative Services.
LVCC, North Hall, 2nd floor, N219/22

4 p.m.: “Understanding the Principles of How to Get From Cloth to Riches.”
Even with the best product, one wrong choice or a lack of industry education can be the demise of a new company. Taking a great idea and turning it into a profitable reality will be the focus of this seminar touching on new retailing, social media and production choices.
Speakers: Dana Fried, president, Delphic Consulting Group; Farah Bhatti, attorney, Buchalter Nemer; Susan Power, printer-publisher, About Sources; Ken Wengrod, president-founder, FTC Commercial Services; Ernesto Mantilla, president, Betty Bottom; Terri Watts, president, Shoppista.com; Rob Greenspan, president and ceo, Greenspan Consulting.
Moderator: Frances Harder, founder-president, Fashion Business Inc.
LVCC, South Hall Concourse, 2nd floor, S230

Tuesday, February 15
9 a.m.: “WGSN Trend Edit: Autumn-Winter 2011-2012 and Beyond.” Join WGSN for a presentation of the must-have items for fall 2011. Additionally, get a preview of WGSN’s signature macro-trends for the spring 2012 season and analysis of key consumer attitudes that will impact business.
Speaker: Sally Lohan, content director USA, WGSN.
LVCC, South Hall Concourse, 2nd floor, S231

10 a.m.: “Smart Sourcing Solutions.” Hear the buzz and tactical responses from retailers and brands on how they resolve managing quality and regulatory costs for all sizes and types of orders they encounter.
Speakers: Bryan Riviere, head of global sourcing and manufacturing, Lululemon Athletica; Aaron Johnson, director of global quality assurance, Orchard Brands (includes catalogues such as Appleseed’s, Draper’s and Damon’s, Norm Thompson and many others).
Moderator: Katherine Stein, international business development sales manager, SGS International.
LVCC, South Hall Concourse, 2nd floor, S230

10 a.m.: “Going Global with Your Brand — the Challenges, the Opportunities.” Taking your brand or retail chain to a foreign market involves in-depth knowledge of the culture, consumer, market trends, sizing and government regulations. Although an enormous opportunity for growth, the challenges are many. Our panelists will share their first-hand experiences of exporting fashion to various world markets.
Speakers: Michael Saunders, chief operating officer, Kellwood; Tyler Jordan, president, Arc’teryx; Kathy Van Ness, executive vice president and chief marketing officer, SEA Corp. and president, Christina America.
Moderator: Walter Wilhelm, ceo, Walter Wilhelm Associates.
Mandalay Bay Convention Center, Level 3, Palm A

10:30 a.m.: “Next Generation E-commerce: Using Social Media to Generate Revenue & Build Your Brand.” This session teaches brand executives and retailers about the evolution of the Web and how they can respond to build their brand and generate more revenue through e-commerce and social media. Learn how to take advantage of social media to generate sales, how to leverage social promotions like private or VIP sales, flash sales, and get fans to share with their social networks. Explore key trends to understand the next generation of e-commerce.
Speaker: Alan Wizemann, chief product officer, Shopigniter.
LVCC, South Hall Concourse, 2nd floor, S231

11:30 a.m.: “Retail Keynote: The Changing Landscape and the Power of Brands.” Gary Schoenfeld, ceo of Pacific Sunwear of California Inc., will touch on an array of topics ranging from cost pressure out of Asia, the rapidly evolving online marketplace and social media, fast fashion, changes in consumer shopping patterns and views on how this affects apparel retail. He’ll also discuss his efforts to reestablish PacSun as a leading specialty apparel retailer.
Speaker: Gary Schoenfeld, ceo, PacSun.
Moderator: Barbara Ende, president, Sycamore Marketing Group.
LVCC, South Hall Concourse, 2nd floor, S230

11:30 a.m.: “Innovation vs. Inspiration: Where Design Adaptation Is Common Practice, Can Anyone Define ‘Originality’?” In this litigious environment, learn what steps must now be taken to protect your company from unwarranted legal assault.
Speakers: Richard Reinis, attorney, Steptoe Johnson LLP; Galina Sobolev, designer-owner, Single Dress; Steve Maiman, president, Stony Apparel; Kevin Sullivan, executive vice president, Wells Fargo;
Bruce Campbell, president, Black Retail Clothing.
Moderator: Ilse Metchek, president, California Fashion Association.
Mandalay Bay Convention Center, Level 3, Palm A

Noon: “The Essentials: A Roadmap to Buying for Fall 2011.” Join trend expert Lilly Berelovich as she reviews the most influential trends for women, men, denim and accessories for the fall 2011 season. The presentation will also feature a look ahead to spring 2012.
Speaker: Lilly Berelovich, founder and chief creative officer, Fashion Snoops.
LVCC, South Hall Concourse, 2nd floor, S231

1 p.m.: “International Brand Keynote: Manel Jadraque, chief operating officer, Desigual.” The impact of Spanish brands and retailers is incomparable, shaking up this increasingly global industry with creative design, fast fashion, new retail concepts and marketing strategies. Manel Jadraque of Barcelona shares his company’s experiences on the world market, its branding method and future views for the industry.
Speakers: Manel Jadraque, chief operating officer, Desigual; Segundo Broggi, vice president of sales, North America, Desigual.
Moderator: Barbara Ende, president, Sycamore Marketing Group.
LVCC, South Hall Concourse, 2nd floor, S230

2 p.m.: “Cracking the Code on Teen Media Consumption: The Why’s Behind What They’re Watching and Listening to Now.”
Speakers: Amy Henry, vice president, Youth Insights; Mary McIlrath, vice president, Qualitative Research.
Presented by C&R Research.
LVCC, South Hall Concourse, 2nd floor, S231

2:30 p.m.: “Summer 2012: The Bridge to the Color Trends of the Future.” Color creates the magic and the mood, ultimately tempting the consumer and sparking the sale. Find out the key colors you need on your selling floor for Spring 2012.
Speaker: Laurie Pressman, vice president, Pantone.
LVCC, South Hall Concourse, 2nd floor, S230

4-6:30 p.m.: “Apparel Business Workshop.” Fee-based apparel business workshop created by Fashion Business Inc. for new and emerging apparel and accessory businesses. Lay out the process of design, niche marketing, brand building, the financial department, legal requirements and much more.
Fee: $20 for FBI members and $40 for nonmembers.
Speakers: Dana Fried, president, Delphic Consulting Group; Susan Power, principal-publisher, About Sources; Ken Wengrod, president, FTC Commercial Services; Ernesto Mantilla, president, Betty Bottom; Scott Shaw, shareholder, Call & Jensen; Rob Greenspan, president-ceo, Greenspan Consulting; Terri Watts, president, Shoppista.com.
Moderator: Frances Harder, founder-president, Fashion Business Inc.
LVCC, South Hall Concourse, 2nd floor, S231

Wednesday, Feb. 16
10 a.m.: “Design, Develop and Produce: How to Go From Sketch to Retail in 60 Minutes.”
The seminar will detail how to manufacture a line domestically for less than it would cost overseas and how to source the right contractors locally.
Speaker: Liza Deyremenjian, co-founder and ceo, Afingo.com.
LVCC, South Hall Concourse 2nd floor, S230

 

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