By  on November 29, 2018

DUBAI — The first few days after opening the doors in Dubai Mall, Maria Tash’s flagship boutique in the Middle East was bombarded by clients looking to style their ears. The fine jewelry designer and celebrity piercing expert’s 2,100-square-foot luxury destination is the Middle East’s first permanent piercing boutique. And clients responded with excitement.

Tash said Dubai was a natural place to land for the brand with its first stand-alone boutique outside of the U.S. “It’s such an attractive place in general, a mesh of different types of people. I’ve been several times and we did three pop-ups in the region in 2016 and 2017 in Dubai and Kuwait. The response was great.” In the Islamic countries of the region where tattoos are not considered religiously appropriate, piercing offers women an alternative way to express themselves.

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