By  on December 14, 2018

DUBAI — Max Mara’s new Dubai flagship is a celebration of the energy of the Middle East, said Nicola Maramotti, the brand’s retail director. “The energy you feel here, you don’t get anywhere, I’m so inspired when I’m in this region. You see so much happening and evolving quickly in terms of culture, business ideas. This is the future.”

To celebrate that energy, the company’s new store in The Dubai Mall fashion extension has been designed to reflect the heritage of the brand, with opulent interiors designed by Duccio Grassi Architects, floors and walls made of Ceppo stone, the same material used in Milanese palaces, and a special VIP room, dedicated to the most elegant products and special projects. “The colors in the store are our colors, they reflect our DNA and the Max Mara sense of luxury,” Maramotti said.

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