PARIS — Expanding its reach further in Europe, French e-tailer Menlook said it has acquired Frontlineshop, previously owned by investment fund Acton Capital, to strengthen its presence in Germany.
“Two years after acquiring Oki-ni in England and four years after the birth of the company, I am delighted to welcome a new team into our entrepreneurial adventure,” said Marc Ménasé, Menlook’s president, about Frontlineshop. The German firm has evolved from a specialist in the music sector to a key men’s wear marketplace since it was founded in 1986, logging 50 million euros, or $54.7 million, in annual turnover.
“External growth is a real boost, allowing us to move faster in important and competitive markets. Germany is a key market, extremely specific, where people are used to ordering via catalogue and send back what doesn’t fit, which is why we wanted to acquire Frontlineshop. The diversity, talent and entrepreneurial drive allow us to work toward becoming a future global player, every day,” Ménasé added.
The executive said he expects his business in Germany to double within three years.
Germany, which according to Ménasé boasts a 50 percent rate of return versus 20 percent in France, would then become Menlook’s second-largest market after France and before the U.K.
Frontlineshop’s women’s business is to be discontinued.
Menlook.com, which logs more than 3.7 million unique visitors a month, partners with more than 700 brands and ships to 120 countries worldwide.
In the first five months of this year, the online retailer registered a 40 percent jump in revenue over the same period last year. With the acquisition, Ménasé expects sales to climb from 30 million euros, or $39.9 million, in 2014 to 75 million euros, or $82 million, this year.