Allbirds, the footwear brand known for comfort and natural materials, has named Nancy Green, president and chief creative officer of Old Navy, to its board of directors.

“Nancy shares our belief that business can be a force for positive change and transform how the fashion industry views the products they’re putting into the world,” said Joey Zwillinger, cofounder and co-chief executive officer of Allbirds.

“While prioritizing sustainability at Athleta, Nancy also championed inclusivity and the power of women and girls uplifting one another,” added Jay Coen Gilbert, cofounder of B Lab. “With Nancy joining the board at Allbirds, the B Corp movement is excited to know that a leader like Nancy is helping steward Allbirds to scale with integrity and reshape the role that companies play in the world.”

B Corporations, such as Eileen Fisher and Ben & Jerry’s, are legally required to consider the impact on workers, customers, suppliers, community and the environment, and seek to balance profits with purpose.

Prior to her current role at Old Navy, which she joined last July to help the chain get back on track, Green was chief executive officer at Athleta from 2013 to 2019. Before Athleta, she was Old Navy’s interim copresident and chief creative officer from 2010 to 2012. Old Navy and Athleta are divisions of Gap. Inc. Earlier, she led Pottery Barn.

While at Athleta, Green emerged as a voice in the B Corp movement, by getting 60 percent of Athleta apparel made in recycled and sustainable materials and seeking 80 percent by 2020, and supporting Gap Inc.’s goal of reducing greenhouse gas emissions by 50 percent at all stores and headquarters. Also, she grew Athleta’s sales from $250 million to nearly $1 billion. Athleta has been on the fast track.

“Having spent more than 30 years in the retail industry, I am most inspired by the people and brands with authentic commitment to responsible business practices, particularly protecting the planet,” Green said.

Nancy Green for Athleta.

Nancy Green of Old Navy joins the board of Allbirds.  Jeff Johnson