Nautica is on its way to India.
Authentic Brands Group, Nautica’s owner, has signed a deal with Flipkart Group, India’s leading e-commerce marketplace, for licensing and distribution rights in that country. Flipkart is owned by Walmart Inc.
The deal includes both the online and off-line distribution of the brand, which will be managed by a network of franchise partners. It will be sold on Flipkart and Myntra, India’s largest online fashion sellers, and will include the use of Endless Aisle, a technology program that allows shoppers to virtually browse additional product offerings and use self-checkout at Nautica stores.
Rishi Vasudev, senior vice president and group head for Flipkart’s fashion group, said, “Our goal is to bring the best of fashion to our customers and the launch of Nautica under the Flipkart Group label is a direct reflection of this effort. The brand’s success on a global scale is admirable and we are very excited to lead this new growth phase for Nautica in India. This partnership further strengthens our position as the leading fashion destination in India and is a testament to our drive in bringing the best brands to millions of Indian consumers. We aim to grow Nautica’s business in India and offer customers the best shopping experience by integrating our technology expertise across various customer touch points.”
Nautica, which ABG acquired in 2018, is sold in the U.S., Latin America and China, where it launched earlier this year.
“Nautica is currently experiencing tremendous growth. To accelerate that momentum we needed to align with a premier partner. Flipkart Group is the undisputed fashion market leader in India, providing Nautica access to over 160 million consumers across Flipkart, Myntra and Jabong,” said Jamie Salter, chief executive officer of ABG. “In addition to extensive market reach, Flipkart Group brings a high degree of technological capabilities making them an ideal partner for Nautica. We are confident that this partnership will help us engage more customers and we look forward to growing Nautica’s presence in India.”