By Kristi Garced
with contributions from Arthur Friedman
 on June 22, 2015
Project

After a challenging first half impacted by poor weather, organizers are counting on pent-up consumer demand to make for a bustling marketplace at the next round of New York fairs.

After a challenging first half impacted by poor weather, organizers are counting on pent-up consumer demand to make for a bustling marketplace at the next round of New York fairs.

At BJI Fashion Group, which will produce the MRket and Vanguards Gallery, AccessoriesTheShow, Moda, Fame, Stitch and Edit shows this summer, it’s all about spicing up the experience. During the August editions of AccessoriesTheShow, Moda and Fame, a new “Style and Shoot” area will highlight the season’s top trending looks photographed live by the company’s fashion production team. Participating designers will be provided with the finished images to be shared on social media, aiming to help cultivate interest in their brands.

The Capsule trade show also seeks to go beyond a typical trade-show experience, with speaker panels and curated installations planned for its women’s show Sept. 17 to 19 at Pier 94. At the men’s show July 20 and 21, emerging U.S. brands will be featured in a “New America” section.

UBM Advanstar, formerly ENK, which oversees Coterie, Intermezzo, Accessorie Circuit and Children’s Club, will introduce FWD, featuring fashion-forward lines focused on the juniors market, at the Jacob K. Javits Convention Center from Aug. 2 to 4. Another new format is Aqua at Intermezzo, highlighting swim and resortwear.

At Project New York, Cadillac has returned as a sponsor and will expand its visitor lounge.

Designers & Agents, which has seen an increase in international vendors with 50 percent coming from outside the U.S., plans to make its Green Room more accessible at its September edition.

The official launch of New York Textile Week is set for July 20 to 23, with major fabric and sourcing trade fairs working together and with the city to promote and coordinate activities.

Messe Frankfurt USA brings its trade show trio — Texworld USA, Apparel Sourcing and Home Textiles Sourcing — to the Javits Center July 21 to 23. It is joined at the venue by the first New York edition of Italian trade fair Milano Unica, which will set up shop July 20 to 22.

The denim-centric Kingpins New York, also participating in New York Textile Week, moves this season to 550 Washington Street July 21 and 22. Première Vision New York, featuring mostly European fabrics, runs at Pier 92 July 21 and 22, while yarn specialist Spin Expo heads across the East River to the Brooklyn Expo Center July 21 to 23.