By Kristi Garced
with contributions from Arthur Friedman
 on December 9, 2016
New York Organizers Emphasize Convenience, Experiences.

It’s all about location.

This story first appeared in the November 30, 2016 issue of WWD. Subscribe Today.

Organizers stressed convenience as a top priority for the next round of New York trade fairs, switching up venues to make navigating the show circuit a more streamlined experience for attendees.

UBM Fashion’s upcoming January women’s shows — which include Accessories Circuit, Intermezzo, Children’s Club, AccessoriesTheShow, Moda and Fame — will all take place inside the Jacob K. Javits Convention Center, switching up tradition from past years when the shows were held across both the Javits center and Piers 92 and 94.

“It’s about the convenience of doing business all in one place,” said Tom Nastos, president of women’s fashion at UBM Americas. “We’ve been trying to colocate the shows since 2009, and finally, we got there in 2017. It’s an important benefit for the market, especially in the month of January, when the weather can be difficult.”

At Accessories Circuit and Intermezzo, a new section called Canvas will address the latest trends in retail merchandising. Aiming to inspire buyers to broaden their assortments, the section will showcase various brands with a specific focus each season. The debut edition of Canvas will highlight beach and swimwear, accessories and fragrance.

Another notable feature at Accessories Circuit and Intermezzo: the shows’ signature tote bag. Organizers have teamed with pin brand Pintrill to create different pins with each show’s logo, and Pintrill will also have its own booth within Canvas.

UBM’s men’s shows — Project, Project Sole, The Tents, MRket and Vanguards Gallery — will also be held at the Javits center from Jan. 23 to 25, where added designers include Daniel Hechter, KJUS, Paraboot and The Normal Brand.

Visitors to the men’s shows can also experience more educational panel discussions and live presentations on the floor this season.

“To have brands doing presentations with live models in 45-minute sessions — giving them a central location in the middle of the floor — it’s a nice added way to get in front of retailers,” said Erik Ulin, president of men’s fashion at UBM Americas. “More brands are getting involved in that.”

Children’s Club, UBM’s most international show, will welcome kids’ brands such as Bleu Comme Gris Paris, Diesel, Kenzo, Lacoste and Spiritual Gangster — and include a live presentation element this season. Petite Parade, which produces biannual children’s fashion shows, will stage its first runway event and after party at the show.

Capsule’s women’s show — traditionally held at Pier 94 — is heading further south to Skylight Clarkson Square. The show will take place Feb. 24 to 26, so buyers who remain in New York after New York Fashion Week will have that familiar feeling when they visit the venue, which has become a home to fashion shows in
recent seasons.

Capsule’s roots are decidedly downtown,” said Deirdre Maloney, Capsule and BPMW Agency’s cofounder. “We thought it was the perfect opportunity to bring the show to west SoHo. The space is beautiful, updated and full of character and New York history.”

Capsule’s men’s show, running from Jan. 24 to 26, also has a new home. It will be colocating with Liberty Fairs at Pier 94.

At Coterie, slated for Feb. 27 to March 1 at the Javits center, organizers are getting their feet wet in the buy-now-wear-now movement: They’ll be adding a business-to-consumer element to the show for the first time, according to Danielle Licata, vice president and general manager.

“We’ll be building pop-up shops on the concourse that are technologically advanced, reflect in-season product and are immediately shoppable to all visitors of the show,” Licata said. The pop-ups will remain open to consumers after the show closes at 6 p.m.

Coterie, which also houses the Sole Commerce and Tmrw sections, will also be pumping up activewear and ath-leisure for the season.

“Activewear has gained in popularity and expanded in terms of price point in the marketplace,” Licata said. “We’ll highlight that with an experiential activation, as well as a new look and feel to the section, which will move to a more prominent position [on the floor].”

The major fabric and sourcing fairs are set for their January editions.

Première Vision New York will run Jan. 17 and 18 at Pier 94.

Through this event, Première Vision provides an opportunity for North American professionals to meet some 360 exhibitors selected from among the world’s top weavers, leather producers, accessories companies, designs studios and manufacturers.

Texworld USA and Apparel Sourcing USA will set up shop at the Javits center Jan. 23 to 25.

Considered North America’s largest sourcing event for apparel fabric buyers, research and product development specialists, designers, merchandisers and overseas sourcing professionals, the shows feature a range of manufacturers from Asia, the Middle East, North America and many other regions from around the globe.

Plans are also being finalized for the comprehensive Lenzing Seminar Series that runs throughout the shows.