By  on February 7, 2019

Close on the heels of Outdoor Retailer Snow Show, sustainability, performance and a healthy dose of “conscious consumerism” have emerged as focuses among apparel brands and solution-oriented technologies within the outdoor industry-at-large. The event took place from Jan. 30 to Feb. 1 in Denver.

The show is a perennial launchpad for new products and material innovations, such as the debut of “Frost Jeans” by ReDew8, made with European-grown wood fibers from Lenzing and woven by Isko, a denim and textiles manufacturer. To help mitigate the effects of tremendous water and cotton use when manufacturing denim, each pair of Frost jeans saves nearly 2,000 gallons of water and is produced without the environmental impacts of cotton, the company said, adding that it donates 25 percent of its profits to international wildlife conservation.

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