At the recent summer editions of Première Vision and Texworld, fall 2018 trends pointed to “a return to soft casualwear” as brands aligned with consumers’ preferences toward cozy, luxurious knits as well as a desire for sustainably manufactured products.
PrimaLoft, a material science firm, is positioning itself in the market to meet these trends. The company offers high-performance insulation, fabrics and yarns for brands that include Patagonia, The North Face, Timberland, REI, Black Diamond, Lululemon and Under Armour. PrimaLoft had its beginnings as a material provider to the U.S. military in the Eighties, when it was tasked with developing a superior synthetic insulation alternative to natural down insulation for use in uniforms.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion