By  on April 18, 2017

Denim brand Paige will open a store at the Brentwood Town Center later this month, followed in May with a store at the Malibu Country Mart. Summer will see the Culver City, Calif.-based company’s first steps outside of the Los Angeles and New York markets to Austin.

“I don’t really have any pressure to roll out a lot of stores, but I feel like it’s part of a strategic growth plan,” said cofounder and creative director Paige Adams-Geller. “We’ve found that in our New York and L.A. stores that we’ve had opened in the last 10 years, once we actually have a place where we can portray the whole brand as a lifestyle brand, the customer is really gravitating toward the product and embracing all of it as a lifestyle, meaning dressing head to toe in Paige. I feel this is really healthy for our brand and for the future of our brand. Since our own stores have been successful, it just feels like a natural progression to create a bit of our own destiny.”

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