Lewis Perkins, who has been instrumental in raising the profile of the Cradle to Cradle Products Innovation Institute, including in the fashion world, has been named president of the organization after serving as interim president since October.
Perkins’ appointment comes at a time of strong momentum for Cradle to Cradle, which recently surpassed 3,300 certifications from more than 200 manufacturers. This includes a 35 percent growth in certifications in 2015 and 9 percent in the first two months of 2016.
The Institute is embarking on several key initiatives in 2016 aimed at continuing to increase demand for Cradle to Cradle certified products and aimed at ensuring their ability to have meaningful and positive impact on the planet.
“As we continue rethinking the way we make and consume products, Cradle to Cradle design and certification is more relevant than ever before,” said Perkins. “I am committed to carrying forward the momentum established by the Institute over the past six years. I also look forward to working closely with the Institute’s board of directors and staff, along with all our organizational stakeholders, to further elevate the profile of Cradle to Cradle and build the value of the circular economy.”
Perkins joined Cradle to Cradle as senior vice president in 2012. During his first four years with the organization, he developed the C2C Product Symposium, a well-attended annual gathering representing the group’s breadth of coverage, and launched Fashion Positive in 2014, creating a dedicated program within the organization to address and recognize the particular intricacies of the industry.
Perkins has also worked with former president Bridgett Luther and the board on fund-raising, institutional strategy and organizational growth. Prior to joining the Institute, Perkins was director of sustainable strategies for The Mohawk Group, a leading carpet manufacturer and the commercial division of Mohawk Industries.
“The board and I are enthusiastic about Lewis’ keen vision, energy and collaborative spirit,” said Warner Philips, chairman of Cradle to Cradle. “He is positioning the organization to take the philosophy and practice of Cradle to Cradle, and the circular economy, to a whole new level.”
Perkins holds a master of business administration in marketing and strategy with a focus on social responsibility from Emory University’s Goizueta Business School and a bachelor of arts from Washington & Lee University.
The Cradle to Cradle Products Innovation Institute is a nonprofit organization based in San Francisco and focused on transforming the making and consumption of things into a regenerative force for the planet. The Institute’s mission is to use design, based on laws of nature, to help commerce create products that are safe for people and the environment.