The license is for men’s, women’s and children’s watches. The agreement covers the territories of Greater China, Japan, Korea, India and throughout the Association of Southeast Asian Nations. ASEAN is a 10-member regional grouping that includes Brunei; Cambodia; Indonesia; Laos; Malaysia; Myanmar; the Philippines; Singapore; Thailand, and Vietnam. The license also provides for the distribution of the watches in department stores, jewelry and watch specialty stores, fashion boutiques and e-commerce sites.
George Feldenkreis, executive chairman of Perry Ellis, said, “Our ability to offer a full range of quality fashion items across many product categories and classifications has made Perry Ellis a successful brand and partnering with Optimo is consistent with our initiatives to expand Perry Ellis in international markets.”
Alexander Meerovich, chief executive officer of Hong Kong-based Optimo Group, said, “Consumers everywhere can expect a series of timepieces which combine Optimo Group’s watchmaking strengths with Perry Ellis’ fresh sense of style.”
The Perry Ellis brand includes a lifestyle sportswear collection of suit separates, mix-and-match shirts, outerwear and accessories.