Organizers of Première Vision New York, which runs Jan. 16 and 17 at Pier 94, said sustainability and creativity are the central themes of its winter edition. This year, the event showcases 254 exhibitors across the fabric, leather, textile design and accessories sectors.
Fabric behaviors this season will be “malleable, supple and runny,” while accessories will “play on shine,” according to Julie Greux, the new deputy fashion director of Première Vision. Delicacy is an apparent theme this year, as willowy patterns and softened structures are noted as prevailing trends. Also, a new color range will be presented at the event, which will tie in key seasonal trends across ready-to-wear, accessories, leather goods, shoes and fashion jewelry materials. Première Vision will also showcase local fashion-manufacturing solutions representative of its CFDA, Fashion Manufacturing Initiative program and New York City Economic Development Corp. partnership. The collaboration seeks to highlight local solutions at the show that “nurture, elevate and preserve garment production” in New York.
This year, exhibitors represent 27 countries and the winter edition will be the first to include Canadian manufacturers, described by Première Vision as “both an international and proximity manufacturing offer.” The 2017 summer edition of Première Vision New York, in its 35th season, featured 322 exhibitors and drew in 3,880 visitors.
New offerings this year include Smart Creation Square, a space that presents a selection of “eco-responsible” products from various exhibitors. Each product will be organized according to Première Vision’s performance codes to identify properties and qualities, specifically focused on “Responsible Production,” “Recycled,” “Eco-Friendly Finishing” and “Organic” categories. And its Smart Wardrobe, which integrates materials from Première Vision Paris exhibitors, was created according to “responsible sourcing and manufacturing processes,” the company said. The Smart Wardrobe will feature an “informed look” by way of finished products from Gucci, Filippa K, Orange Fiber and Wolford. Meanwhile, the “Forum” area at Première Vision will continue to showcase exhibitors’ most exceptional products for spring 2019.
Exhibitor Birla Cellulose, which will present its spring 2019 collection and trends at Première Vision, recently expanded its sustainability platform and opened a New York-based showroom to keep up with consumer demand for responsibly made products. Based in India, the company creates regenerated cellulosic manmade viscose fibers and positions itself as an eco-friendly, integrated business model. Rajeev Gopal, chief marketing officer of Grasim Industries Ltd., a flagship company of Aditya Birla Group, said its Birla Cellulose design studio will offer a single solution for U.S. brands. “Birla Cellulose is here to create awareness to international buyers on possible partnerships towards a mutually profitable growth. [The company] will exhibit innovations in fibers that work beautifully with the fashion sentiment, thus reinforcing the group’s philosophy of constant innovation to suit changing consumer needs.”
This year, seminars include a “Trendtales and Tribes” session led by MintModa, “Trend Tastings” for color and seasonal highlights and “How to Create an Iconic Product.” Also, a panel discussion organized by the CFDA and Première Vision called “Focus on the Local Fashion Supply Chain,” moderated by Kate Daly of the NYEDC, will be led by Maria Cornejo of Zero + Maria Cornejo, Première Vision’s brand ambassador and a CFDA member; Michelle Feinberg of New York Embroidery Studio, and John Jones and Claudia Gorelick from Accenture.
Cornejo will present designs created exclusively for Première Vision New York using textiles she personally selected from Schoeller Textil’s collection, a Swiss company that exhibited at the Première Vision Paris show last September, the company said. And the winning fabric of the 2017 Fashion Smart Creation Prize — a double-face material with a color-contrasting back made of Schoeller Textil’s Econyl yarn — is included in the exhibited collection. The award was presented for the first time in 2017 to “honor the most creative and responsible fabric among the collections Première Vision Paris.” Designs made of the fabric will be produced locally via David Wolfson and Associates in New York.
Cornejo said she is “honored to be the Première Vision ambassador and, alongside the CFDA and Première Vision, push the future of responsible fashion forward. As part of our collective mission to draw attention to the areas of sustainability, innovation and local manufacturing in the industry, I look forward to showcasing our special capsule collection to demonstrate that sustainability doesn’t have to be boring, that it can be forward thinking and exciting for the consumer.” Cornejo added, “As a designer that starts the process with textiles, Première Vision is an incredible resource and inspiration for myself and my design team.”
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