By  on May 22, 2018

LOS ANGELES — is coming soon to a corner near you. But it’s not a store. While most e-tailers are dipping a toe into brick-and-mortar retail, the six-year-old U.K.-based fast-fashion brand is content to stay in the online realm, where it’s experienced high double-digit growth since launching in the U.S. in 2016. But it does want to get up close and personal with the influencers and celebrities who inspire and drive the business.

On the prime corner, two-story retail space at 8587 Melrose Avenue, next to All Saints and a stone’s throw from Sweaty Betty, Zadig & Voltaire, Rag & Bone, Lululemon, MAC, Cutler & Gross, Alice + Olivia and Restoration Hardware, bright pink signage saying simply “coming soon” has heralded PrettyLittleThing’s arrival for the past few weeks, leading most to believe that, like its neighbors, it would be a store.

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