Appeared In
Special Issue
WWDStyle issue 02/09/2011

Where: Mandalay Bay Convention Center, Las Vegas
When: Feb. 14 to 16, 9 a.m. to 6 p.m.

This story first appeared in the February 9, 2011 issue of WWD. Subscribe Today.

Events

Feb. 14
12:30–1:30 p.m.

Jump Booth in Footwear, Taboo of The Black Eyed Peas is scheduled to make an appearance to promote his new sneaker line, Taboo Deltah.

5–6 p.m.
Project Stage (located in Project Town Square on the show floor), Performance by reggae musician Julian Marley.

 

Feb. 15
12:30–1:30 p.m.

Project Town Square Stage, The Facebook Fix: Building Your Brand Through Social Media.

 

Hautelook Social Media Salon: Seminars on social media.

 

Daily
Project Town Square: A meeting place to eat, drink, relax and collaborate.

Klout Influencers Lounge: One-on-one evaluations, tips and tools for social networking.

Stylecaster Media Lounge: Live video interviews with Stylecaster editors and Project correspondent Marcus Troy, as well as street style photos by Project photographers.

Shine Creative Cinema Lounge: Attendees can watch Shine Creative as they shoot 30-second films for Project brands.

Nolcha International Resource Center: Attendees can talk to experts via Skype, Video-on-Demand and in person about how to import/export, market, merchandise and finance a brand abroad.

Project Love: A pop-up shop with six brands that have created special items to sell for charity. Participating vendors are Harricana by Mariouche, NumberLab, Benson, Nobis, Alp-N-Rock and Tween. Proceeds will benefit Good Planet, Special Olympics, Project 1,000 Wells, Rotary Club’s Every Kid Counts, Room to Read and World Wildlife Fund.

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For a related article on Project, click here>>
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