Atelier & Repairs

Project has tapped Maurizio Donadi, cofounder and creative director at Atelier & Repairs, to up the ante on the denim offerings at its upcoming trade shows.

Donadi has been named the brand ambassador and creative director of Project’s Denim Room, a section of the show that will focus on denim brands and include content programs and activations centered around topics pertinent to both the denim community and the fashion industry at large.

In addition, Rivet Magazine, a denim-skewed publication from Sourcing Journal, sister publication of WWD, will be partnering with the Denim Room on exclusive coverage and additional content, including the Rivet Awards.

“For 2020, Project has given me the opportunity, from ideation to execution, to work on Denim Room,” Donadi said. “This space is meant to inspire, provoke, disrupt and build a new way of looking at the denim industry, with creativity and a profound sense of responsibility.”

Lizette Chin, men’s president for Project, said Denim Room will feature “premium to advanced to artisanal denim brands. It will be a collaboration of heritage and next-generation men’s and dual-gender brands that are pushing the denim world forward through responsibility, creativity and innovation.”

Project will unveil a preview of the Denim Room at the New York show, which takes place Jan. 19 to 21 at the Jacob K. Javits Convention Center. The full activation will be showcased at the Las Vegas show, slated for Feb. 5 to 7 at the Mandalay Bay Convention Center.

Donadi has more than 30 years of experience in the apparel and denim industries, working for such brands as Levi Strauss, A|X Armani Exchange and Double RL. He cofounded Atelier & Repairs, a Los Angeles-based firm that upcycles and recreates denim and other textiles and fabrics, in 2015.

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