On Thursday, PVH Corp. launched its Forest Protection Policy and formal commitment to both the CanopyStyle and Pack4Good initiatives to help save the world’s ancient and endangered forests.
The addition of PVH to these initiatives brings the market power behind CanopyStyle to more than $260 billion in annual revenues, and the recently launched Pack4Good to almost $50 billion.
PVH’s Forward Fashion Corporate Responsibility strategy addresses the use of wood-derived materials throughout their business, which includes Calvin Klein Inc. and Tommy Hilfiger, specifically setting targets focused on waste reduction and packaging alternatives and committing to sustainably source all viscose by 2025.
PVH’s comprehensive forest protection policy commits to several initiatives such as purchasing paper products certified as being sourced from responsibly managed forests and made from a minimum of 50 percent post-consumer waste or recycled content. The company also looks to reduce overall packaging and achieve a minimum of 50 percent recycled content by 2020 and seeks to eliminate the sourcing of wood-derived materials from Ancient and Endangered Forests, meeting the 2022 target timeline of the Pack4Good initiative. It also commits to meet the Canopy Style timeline to eliminate Ancient and Endangered Forest fibre from their viscose fabrics by the end of 2020.
PVH also looks to adopt Next Generation Solutions as they become commercially available, including agricultural residues in packaging and recycled textiles in their fabrics, and help advance landscape level conservation in high carbon value and bio-diverse forests.
“As one of the largest apparel companies in the world, PVH is committed to incorporating environmentally responsible practices into all of our business activities and working to preserve and protect the planet’s ecosystems. Forests play a crucial role in mitigating climate change and we are proud to work alongside partners like Canopy as we deepen our efforts in this global fight,” said Marissa Pagnani McGowan, senior vice president, corporate responsibility at PVH.
Nicole Rycroft, founder and executive director of Canopy, said, “Three billion trees are cut down each year to produce paper packaging, and this number is forecast to double over the next 10 years. PVH’s commitment to end sourcing from Ancient and Endangered Forests in both its textile and packaging supply sends a strong message that alternatives to forest fibre are needed for paper and viscose. These tangible Next Generation Solutions will take the pressure off the world’s forests and allow them to do what they do best — provide homes for people and species, filter water, protect soil and keep our planet’s climate stable.”