NEW YORK — Rebecca Minkoff has teamed up with Intel, which recently unfurled a $300 million Diversity and Inclusion initiative, with the goal of full representation for women and under-represented minorities in its U.S. workforce by 2020.

This story first appeared in the March 12, 2015 issue of WWD. Subscribe Today.

Intel’s Chief Diversity Officer Rosalind Hudnell joined Rebecca Minkoff, chief designer of the brand, onstage Tuesday night at the U.N. Women’s Planet 50-50 by 2030, a celebratory event at the Hammerstein Ballroom here commemorating the 20th anniversary of the historic Beijing Fourth World Conference on Women, to discuss the partnership. Speakers included Hillary Clinton, Mayor Bill de Blasio, Melinda Gates and Patricia Arquette.

Minkoff and Intel will work together to expand the pipeline of diverse and female engineers, support more positive representations of opportunities for women in technology, and connect women to opportunities to learn and lead in science, technology, engineering and mathematics education and careers.

“Intel and I have banded together to take the $300 million funds for diversity and economic empowerment and really focus on programming, whether that be college tours geared toward women and getting them interested in technology, hackathons, and educating people in fashion that technology isn’t scary. Our company is the product of the use of technology,” Minkoff told WWD. She said that when she heard Intel had this money to invest in the initiative, she thought, “We think we can speak to this girl, get her excited about technology, get her excited about the benefits of it, and we’d like to help figure out the way to do this.”

Minkoff’s company is known for its use of emerging technologies in its products, such as wearable tech accessories, communication with its customers, and its SoHo retail store.

“I wouldn’t be here without the hard fought progress toward equality and economic opportunity made by the women who came before me,” Minkoff said. “We still have work to do. As we celebrate the progress we’ve made in the past 20 years, we are also recommitting ourselves to realizing full equality and participation for the next generation.”

In partnership with U.N. Women, Intel and Minkoff will execute a four-pronged strategy that consists of awareness, interest, engagement and leadership. Specific plans will be unveiled this summer.

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