By  on September 25, 2019

Like other fashion executives, China is top of mind for Brendan Hoffman, chief executive officer of Vince Holdings Corp. But his head is wrapped around developing Vince stores in China while also dealing with new tariffs.

“We are in the later stages of identifying a partner and expect in 2020 to be opening our first stores there,” Hoffman said in an exclusive interview at the Vince showroom on Fifth Avenue in Manhattan. “Brands that we sit with here in the United States — Kate Spade, Burberry, Sandro, Maje, others —  have upwards of 50 stand-alone locations there already. It feels very natural, as I walked the malls, to see Vince over there.”

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