The “sport demiette” features wire-free support and shaping, a racerback with adjustable straps and antimicrobial performance fabric that has four-way stretch. The bra is structured with slightly molded cups to provide shaping and support, the company said.
Band sizes range from 32 to 50 and the bra can support an unlimited range of cup sizes, although women with cup sizes DD or above are suggested to go up one band size. According to the company, mainstream offerings for sports bras go up to size 40 and specialty boutiques only go up to 46.
Anna Zornosa, founder and chief executive officer of the Silicon Valley-based firm, said, “Current sports bras are flawed in how they provide support. Most sports bras provide support with tight uniform compression. The resulting products provide support, but at the expense of shape and results in the dreaded ‘uniboob.’ Ruby Ribbon combines performance fabrics with variable compression, which includes enough give that a woman has a bit of shape while being fully supported.”
The bras are priced at $79, and are currently available in black.
The company closed its Series C round in the fourth quarter of 2015. It has raised an aggregate of $18 million, according to Zornosa. Major investors include venture capital firms Trinity Ventures, Mohr Davidow Ventures and DBL Partners. Technology plays a key role in the design of its products, and the company holds multiple patents on its variable compression fabrics.