By  on April 4, 2018

Footwear maven Sam Edelman looks to bring his irreverent and whimsical style, cultivated over the last 40 years, to a host of new categories.

With a wholesale volume exceeding $200 million, Edelman, a division of Caleres Inc., aims to create a lifestyle brand. Having built its reputation on trendy, accessible and comfortable footwear, Edelman has set out to apply that same  philosophy to categories such as intimate apparel, activewear, handbags, outerwear, sunglasses, dresses, girls’ shoes and denim. The company recently signed a denim deal with Global Brands Group Denim West. The first denim offering launched for holiday 2017, and the full collection was introduced for spring.

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