By  on April 17, 2018

Sequential Brands Group Inc. has forged a multiyear agreement with Beiying Sports Technology Co. Ltd., a leading Chinese sports manufacturer and distributor, to bring the Avia brand to Greater China.

Under the new agreement, Beiying will work closely with Avia to develop and distribute a line of women’s, men’s and kids’ footwear, apparel and accessories. The new collection will launch later this year across all retail channels. Beiying also plans to open Avia stores, including flagships in key metropolitan Chinese cities over the next several years.

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