Sequential Brands Group Inc. has forged a longtime license agreement with SPR Industria de Confeccao Ltda., a leading sports manufacturer and distributor to bring its basketball brand And1, active lifestyle brand Avia and skate brand DVS to Brazil.
Under the agreement, SPR Sports will manufacture and distribute a collection of active apparel, footwear and accessories for the And1, Avia and DVS brands. The collections will be launched in late 2017 through Netshoes, one of the largest e-commerce retailers in Brazil, and rolled out to sporting goods stores starting in early 2018.
“Entering the Brazilian market is another strategic step toward reaching our international expansion goals and driving continued growth for our brands throughout the world,” said Yehuda Shmidman, chief executive officer of Sequential. “We see great opportunity in working with SPR Sports to bring our active brands to a region where a passion for sports and an active lifestyle is a major part of everyday life.”
And1 is a premier basketball footwear and apparel brand; Avia is known for its technology and athletic footwear, activewear and accessories, and DVS is a global skate brand that makes footwear, apparel and accessories for all sports including skateboarding, surfing, snowboarding and motorsport.
SPR Industria de Confeccao Ltda., is a multifaceted Brazilian company focused on the sports market. In addition to working with brands such as Kappa and the NA, the company also manages the licensing of apparel products for the largest soccer clubs in Brazil, including Sport Club Corinthians, Vasco da Gama, Cruzeiro, Botafogo, Vitoria, Bahia, Sport Recife and Atletico Paranaense. SPR Franchises Ltda., a division of the company, is a leading franchisor of soccer team stores, with more than 150 franchised stores.