Shoshanna is launching sustainable swimwear as part of its swim offerings. The line will be launched at shoshanna.com, starting today, and will be sold at other retailers during the cruise season.
Using recycled fabrics, the sustainable swimwear will be produced from Econyl, a 100 percent regenerated nylon that transforms unwanted wastes into a usable fabric. Carpet fluff, fishing nets and other discarded nylons are recovered and transformed into a swimsuit. Each swimsuit is produced locally and Made in New York-certified.
“As a designer and business owner, I feel a responsibility to use the most ethical and eco-friendly practices, introducing sustainable swimwear was the next step,” said Shoshanna Gruss, founder and creative director. “I am able to produce the same swimsuit I did 20 years ago, but this time it is produced from unwanted wastes. It is pretty incredible that carpet fluff and fishing nets are transformed into a Shoshanna bikini.”
The collection will offer five sustainable styles: four bikinis and a one-piece. The designs feature exotic florals, modern prints and luxurious textures. All bikinis will be sold separately and feature Shoshanna’s signature bra-cup sizing. The one-piece will be sized 0 to 12.
Among the styles are a deep-V halter one-piece, a ruffled neck bikini, a ruffled halter bikini, a painted leopard triangle bikini and a solid ring bikini.
Retail prices range from $132 to $165 for a bikini top; $110 to $134 for a bikini bottom, and $220 for the one-piece. They are priced similarly to the regular swim line.
Styles will ship from November through February, and the line will be sold at shoshanna.com starting today, and then at Bloomingdale’s, Everything but Water, Neiman Marcus and ShopBop.
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