By  on April 29, 2019

Stuck on what to give for Mother’s Day? Spa services are showing the biggest growth in Mother’s Day gifts this year, according to Brand Keys’ annual survey.

“This year besides the traditional cards, flowers and clothing, spa services have come into their own as they are seen as more personalized and customizable gifts to pamper Mom,” said Robert Passikoff, president of Brand Keys, Inc., the New York-based consumer loyalty and emotional brand engagement consultancy. “The spa category continues to grow with an 11 percent increase over last year, more than two times the growth of gift cards, the next largest growth category.”

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