By  on August 31, 2017

L2’s latest report on Amazon Fashion suggests that contemporary brands partner with the e-commerce platform to have better control over distribution and the gray market.

The report, titled “Amazon Fashion: The Land of Basics, Private Label and Gray Market,” noted that contemporary brands such as Tory Burch and Rag & Bone do not sell on Amazon, but are victims of gray market distribution. It found there were more than 2,300 third-party listings for Tory Burch product between January and August 2017, the time period for the data collection. A popular pair of sunglasses from the brand, via a third-party listing, fluctuated in price from $59.99 to $175 over a three-month period, while the price on the brand’s site for a similar pair was $205. Because Tory Burch is not an official distribution partner, Amazon does not assist in either assortment or pricing regulation.

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