Susan Gustafson has been named chief executive officer of Worth Collection Ltd., effective immediately.
The post was previously held by Francine Della Badia, who left the company in December 2017.
Most recently, Gustafson was president of Ratner Cos., which manages the Hair Cuttery, Salon Cielo and Salon Plaza. Before that she was senior vice president of marketing for The Pampered Chef, and brand development strategist for Things Remembered.
Worth Collection Ltd. is a leading direct-to-consumer women’s fashion apparel company operating the luxury brand Worth New York, and the contemporary brand W by Worth. The company designs, supplies and distributes luxury and contemporary women’s apparel through an omnichannel approach via its stylist network, by-appointment showrooms, online, and retail outlets.
Gustafson has joined Worth following a nationwide search after the company’s 2018 recapitalization by an affiliate of private equity firm New Water Capital, L.P.
Gustafson will be based at company headquarters at 520 Eighth Avenue in New York.