By  on March 21, 2019

SHANGHAI — Sustainable textile products created using technical innovations packed booths and proved popular talking points at the biannual apparel fabric fair Intertextile here — but not all segments of the market were buying.

Sustainable solutions were highlighted at the fair in the “All About Sustainability” zone, which housed both international and domestic exhibitors of environmentally friendly textile products and innovations. The fact that the textile industry is the second most-polluting industry in the world is starting to hit home for brands and consumers alike. However, many exhibitors at the show confessed that it was still mainly buyers from premium brands they were targeting and attracting rather than mass-market, high-street labels. At least for now.

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